How to Predict What People Will Buy
How to Predict What People Will Buy
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Louis Cheskin (1907-1981) was a scientific researcher, clinical psychologist, and important marketing innovator who observed that people's perceptions of products and services were directly related to aesthetic design. Cheskin spent most of his life investigating how design elements impacted people's perceptions of value, appeal, and relevance. He also discovered that most people could not resist transferring their feelings towards the packaging to the product itself.
| SKU | Unavailable |
| ISBN 13 | 9781014597168 |
| ISBN 10 | 1014597161 |
| Title | How to Predict What People Will Buy |
| Author | Louis Cheskin |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Hassell Street Press |
| Year published | 2021-09-09 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |