How To Produce Creative Publications by Thomas Bivins

How To Produce Creative Publications by Thomas Bivins

How to Produce Creative Publications is a first-class guide for anyone who wants to acquire the skills to make in-house publishing a success. Tom Bivins and Bill Ryan show you how to research and write winning copy and how to design eyecatching layouts. You'll learn all about handling traditional typesetting and printing methods and--in parallel--you'll learn how to get the most out of your computer. Software applications have revolutionized the world of in-house publications and brought it right into your office. What was once sent out to specialist publishers and printers can now be done at your desk. This book will help you take control. It will teach you everything from choosing the right hardware and software, to editing, illustrating, and printing computer-generated copy. Part One leads you through the tricks and tools of the trade: Writing, Design, Typography, Layout, Illustration, and Printing. At each stage, the authors introduce specific computer applications that will broaden your options, cut your workload and costs, and tighten your schedule. Part Two describes in depth the four basic in-house formats: Newsletters, Magazines, Annual Reports, and Brochures. You'll find out how to select the best format for your needs and how to bring your ideas to life on the screen.

SKU	Unavailable
ISBN 13	9780844234953
ISBN 10	0844234958
Title	How To Produce Creative Publications
Author	Thomas Bivins
Condition	Unavailable
Binding Type	Paperback
Publisher	McGraw-Hill Education - Europe
Year published	1992-04-16
Number of pages	448
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.