How to Profitably Delight Your Customers by Hal Mather

How to Profitably Delight Your Customers by Hal Mather

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Summary

The majority of industries today are in a buyer's market. This manual focuses on what corporate managers, particularly those in product design and sales and marketing departments, need to do to help a company profitably delight its customers.

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How to Profitably Delight Your Customers by Hal Mather

The majority of industries today are in a buyer's market. The only way to ensure survival and profitability in this environment is serving customers well. Delighting customers also erects a barrier to competitors. This manual focuses on what corporate managers, particularly those in product design and sales and marketing departments, need to do to help a company profitably delight its customers.
SKU Unavailable
ISBN 13 9781855733817
ISBN 10 1855733811
Title How to Profitably Delight Your Customers
Author Hal Mather
Condition Unavailable
Binding Type Hardback
Publisher Elsevier Science & Technology
Year published 1998-12-31
Number of pages 288
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.