How to Recruit and Retain Higher Education Students by Tony Cook

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Summary

This is an invaluable resource for academic staff, administrators and policy makers involved in student recruitment and improving student retention in HE. It offers practical advice on how universities can reach out into the community and influence the expectations of prospective students so that they are better able to make sensible decisions about choosing both courses and institutions.

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How to Recruit and Retain Higher Education Students by Tony Cook

This is an invaluable resource for academic staff, administrators and policy makers involved in student recruitment and improving student retention in HE. It offers practical advice on how universities can reach out into the community and influence the expectations of prospective students so that they are better able to make sensible decisions about choosing both courses and institutions.

"..A very useful addition to the literature on the recruitment and retention of students."--Australian Universities' Review


Craig McInnes, University of Melbourne (Areas of expertise: Higher Education)

Question: What is your assessment of the proposal:

"A very good proposal and should meet a growing need. If properly handled it could become a key handbook of good practice as the authors envisage."

Question: Taking everything into account, in your opinion, do you feel that there is a market/need for this book?

"Most certainly – I am confident it would sell in the UK Europe and Australasia."

Anna Round University of Northumbria (Expertise, Student Recruitment)

"I do feel that there is a market for this book, although as noted I am entirely unable to comment on the precise size of this. I think that many practitioners would feel that there is a ‘need’ for it; the demand that universities ‘must provide better information’ for potential students is frustrating for many staff under current limitations of resources and time, and a manual of practical and proven advice would be regarded as helpful by many people."

Anthony Cook is the Senior Lecturer and Director of the STAR (Student Transition and Retention) Project as well as faculty coordinator of Teaching and Learning at the University of Ulster, Coleraine. Dr Cook is a  member of the Institute for Learning and Teaching in Higher Education and Fellow of the Higher Education Academy. Brian S. Rushton is affiliated with the School of Environmental Science at the University of Ulster.
SKU Unavailable
ISBN 13 9780415990899
ISBN 10 0415990890
Title How to Recruit and Retain Higher Education Students
Author Tony Cook
Condition Unavailable
Binding Type Paperback
Publisher Routledge
Year published 2009-08-19
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.