How to Research Trends by Els Dragt
Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you a candid and unbiased overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball.
Els Dragt monitors trends 24/7, analyses and translates these societal shifts into brand strategies and consumer insights for various clients at Amsterdam-based agency MARE Research. As a lecturer, she shares her trend expertise with future trend professionals at Fontys International Lifestyle Studies.
| SKU | Unavailable |
| ISBN 13 | 9789063694333 |
| ISBN 10 | 9063694334 |
| Title | How to Research Trends |
| Author | Els Dragt |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | BIS Publishers B.V. |
| Year published | 2017-05-25 |
| Number of pages | 200 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |