How to Sell Your Higher Price by John Fenton
This text is essentially about selling quality. It suggests that nowadays people don't just buy on price - finding the cheapest they can get - but on quality (of the product, of the service or of the selling process or eventual benefits of ownership). The book looks at a range of essential topics, including: how to sell quality; how to demonstrate your superiority; how to present proposals; how to get the necessary facts; meeting your customers' expectations; and how to assess your current quotations. There is also a section asking (and answering) the difficult question: why do people buy from us? This book is one of a series of four sales books by John Fenton.| SKU | Unavailable |
| ISBN 13 | 9781852524111 |
| ISBN 10 | 1852524111 |
| Title | How to Sell Your Higher Price |
| Author | John Fenton |
| Series | The Profession Of Selling |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Management Books 2000 Ltd |
| Year published | 2002-04-05 |
| Number of pages | 176 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |