How to Talk to Customers by Diane Berenbaum

How to Talk to Customers by Diane Berenbaum

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Summary

Using case studies and anecdotes from their work with over 200 companies, Diane Berenbaum and Tom Larkin demystify the most critical aspect of customer service: conversations employees have every day with customers. With their detailed "33 Points of MAGIC" they show how any customer dialogue can be evaluated and measured for actual results.

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How to Talk to Customers by Diane Berenbaum

Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their MAGIC customer service training program. MAGIC, which stands for Make A Great Impression on the Customer, can help anyone become the type of communicator that makes their customers feel special. For more on this book, visit www.howtotalktocustomers.com

The Authors

Diane Berenbaum, a senior vice president and owner of Communico Ltd., has helped foster and build strong, long-lasting client relationships for the company. Diane has authored numerous articles and has delivered training and coaching services to both senior leadership teams and front-line associates for over twenty-five years.

Tom Larkin, a senior vice president and owner of Communico Ltd., is an authority on customer service initiatives and customer relations training and development. His work in the training and education field spans more than thirty years. He continues to work with senior leadership teams in a variety of industries.

SKU Unavailable
ISBN 13 9780787987527
ISBN 10 0787987522
Title How to Talk to Customers
Author Diane Berenbaum
Condition Unavailable
Binding Type Hardback
Publisher John Wiley & Sons Inc
Year published 2007-04-17
Number of pages 224
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.