How to Write a Marketing Plan by John Westwood

How to Write a Marketing Plan by John Westwood

How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.

"Gives the reader an understanding of the nuts and bolts of a marketing plan and then the tools to turn that knowledge into a profit generating marketing plan" * Professional Marketing *

John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

SKU	Unavailable
ISBN 13	9780749467128
ISBN 10	0749467126
Title	How to Write a Marketing Plan
Author	John Westwood
Series	Creating Success
Condition	Unavailable
Binding Type	Paperback
Publisher	Kogan Page Ltd
Year published	2013-03-03
Number of pages	184
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable