How To Write An Inspired Creative Brief by Howard Ibach

How To Write An Inspired Creative Brief by Howard Ibach

A graphic textbook that provides a detailed explanation of, and training on how to write, a communications objectives document called the creative brief. This document is the first step in the creative process used by advertising agencies, in-house creative departments and marketing services companies.

Ibach, Howard: - Howard Ibach is the author of the critically acclaimed graphic textbook How To Write An Inspired Creative Brief, 2nd edition, which is ranked No. 1 on About.com's 10 Advertising Books You Absolutely Must Read. He joined the faculty of the Association of National Advertisers' School of Marketing in January 2017, and travels the country leading workshops that provoke client-side marketers with his radically sane insights on the Creative Brief. He was an award-winning advertising copywriter and creative director for 26 years. His specialties were long-form direct response and radio. He worked for legacy shops Ogilvy One, DDB Direct, Wunderman, J. Walter Thompson, and Team One, among many others. Howard earned his BA from the University of Tampa and an AM from Brown University. He is an essayist, college educator and public speaker. He volunteers at InsideOUT Writers, Inc., a nonprofit organization dedicated to empowering incarcerated youth. He lives in Los Angeles.

SKU	Unavailable
ISBN 13	9780692425763
ISBN 10	0692425764
Title	How To Write An Inspired Creative Brief
Author	Howard Ibach
Condition	Unavailable
Binding Type	Paperback
Publisher	Ibach Media Group LLC
Year published	2015-06-09
Number of pages	146
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.