How to Write Successful Fundraising Letters
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How to Write Successful Fundraising Letters by Mal Warwick
For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from a US letter-writing tutor - direct mail expert Mal Warwick - shows fundraisers what makes the best letters work.
MAL WARWICK, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success.
| SKU | Unavailable |
| ISBN 13 | 9780787956523 |
| ISBN 10 | 078795652X |
| Title | How to Write Successful Fundraising Letters |
| Author | Mal Warwick |
| Series | The Jossey-Bass Nonprofit And Public Management Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2001-02-23 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |