Hungry Start-up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision by Peter S Cohan

Hungry Start-up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision by Peter S Cohan

Entrepreneurs are hungry. But it's not just because they're living on ramen and adrenaline. Peter Cohan has found they're driven by a hunger to create a working world in which they want to live--something they have to do without money or staff. No business strategy guide has addressed this unique combination of aspirations and challenges--until now.

Cohan focuses on six key start-up choices--setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change--explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.

Peter S. Cohan is Lecturer of Strategy at Babson College. He teaches strategy and entrepreneurship to undergraduate and MBA students at Babson College. He is the founding principal of Peter S. Cohan & Associates, a management consulting and venture capital firm. He has completed over 150 growth strategy consulting projects for global technology companies and invested in seven startups --three of which were sold for over $2 billion. Peter has written 12 books and writes columns on entrepreneurship for Forbes, Inc, and The Worcester Telegram & Gazette. Prior to starting his firm, he worked as a case team leader for Harvard Business School professor Michael Porter's consulting firm and taught at MIT, Stanford, and the University of Hong Kong. Peter earned an MBA from Wharton, did graduate work in computer science at MIT, and holds a BS in Electrical Engineering from Swarthmore College.

SKU	Unavailable
ISBN 13	9781609945282
ISBN 10	160994528X
Title	Hungry Start-up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision
Author	Peter S Cohan
Condition	Unavailable
Binding Type	Paperback
Publisher	Berrett-Koehler
Year published	2012-11-05
Number of pages	264
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.