ICONIC by Scott Mckain
Named by Forbes Inc. as one of the Top Ten business books of 2018. Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time. What if merely 'standing out' from your competition isn't enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today's global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention -- and customers -- is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. In his new book, ICONIC, award-winning author and speaker Scott McKain examines what an iconic organization or leader is -- and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as: - Go negative for greater success - Do not 'under-promise/over-deliver' - Quit selling your products and services ICONIC is filled with insightful advice and practical examples. It's not a book merely expressing an unproven, unrealistic theory. ICONIC teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status. And, the examples used are not merely another recitation of praise for Starbucks, Apple, Google, Southwest, and Amazon. You will discover the only two factors upon which customers and employees judge your organization. You'll meet and learn from the millionaire chimney sweep...the valet parking attendant building an iconic craft brewery...the single store steakhouse in the Midwest with higher revenue than New York City's famed Tavern on the Green...and many more. ICONIC delivers powerful, practical, and precise steps for anyone from a Fortune 500 CEO to a solo-entrepreneur. From major industries to network marketing, there are critical insights awaiting you in ICONIC. The goal of this book is to is to help you and your organization achieve iconic status through sound research and practical wisdom. After reading ICONIC, you will be ready to take your business to the highest level.
Scott McKain is the country s leading expert on business and professional distinction. He is Chairman of McKain Performance Group, a company he founded in 1981 to teach the principles of the Ultimate Customer Experience(r). He is also the cofounder and principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He has been honored with induction into the Professional Speakers Hall of Fame, and is a member of the Speakers Roundtable, an elite group of twenty business speakers considered by many to be among the best in the world. He has served on the board of numerous corporations and associations, including the National Safety Council.
Scott has appeared on platforms in all fifty states of the U.S. and nineteen additional countries for distinctive organizations such as BMW, Juniper Networks, GE, Merrill Lynch, Nationwide, Cisco, CoBank, HTC, US Trust, and literally hundreds more. He also has made multiple appearances on FOX News Channel and other major media outlets as an expert commentator. Recently, GenJuice named him one of Top 25 Tweeple Young Influencers Should Follow, and Social Media Marketing Magazine recognized him as one of the fifty most influential marketing authors on Twitter. Scott and his wife, Tammy, reside in Las Vegas, Nevada and Indianapolis, Indiana.
Scott has appeared on platforms in all fifty states of the U.S. and nineteen additional countries for distinctive organizations such as BMW, Juniper Networks, GE, Merrill Lynch, Nationwide, Cisco, CoBank, HTC, US Trust, and literally hundreds more. He also has made multiple appearances on FOX News Channel and other major media outlets as an expert commentator. Recently, GenJuice named him one of Top 25 Tweeple Young Influencers Should Follow, and Social Media Marketing Magazine recognized him as one of the fifty most influential marketing authors on Twitter. Scott and his wife, Tammy, reside in Las Vegas, Nevada and Indianapolis, Indiana.
| SKU | Unavailable |
| ISBN 13 | 9781948677066 |
| ISBN 10 | 1948677067 |
| Title | ICONIC |
| Author | Scott Mckain |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Forefront Books |
| Year published | 2018-10-09 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |