The Idea Hunter by Andy Boynton

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Summary

A different way of discovering and developing the best business ideas Jack Welch once said, "Someone, somewhere has a better idea. " In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people.

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The Idea Hunter by Andy Boynton

A different way of discovering and developing the best business ideas Jack Welch once said, "Someone, somewhere has a better idea. " In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people.

ANDY BOYNTON IS THE DEAN of the Carroll School of Management at Boston College. He was a professor of strategic leadership at IMD (International Institute for Management Development) in Lausanne, Switzerland, where he created and directed the school’s highly-rated global Executive MBA program.

BILL FISCHER IS A PROFESSOR at IMD. He previously served as dean and president of the China-Europe International Business School, a joint venture of the European Union and Chinese government, in Shanghai, China.

WILLIAM BOLE IS A JOURNALIST and a research fellow of the Winston Center for Leadership and Ethics at Boston College.

SKU Unavailable
ISBN 13 9780470767764
ISBN 10 0470767766
Title The Idea Hunter
Author Andy Boynton
Condition Unavailable
Binding Type Hardback
Publisher John Wiley & Sons Inc
Year published 2011-05-06
Number of pages 192
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.