Ideaselling by Sam Harrison

Ideaselling by Sam Harrison

Don't let your creative ideas get picked apart and put down

If you're like most creative people, chances are high that you've had your share of ideas rejected by clients or decision makers. While we sometimes make the mistake of believing ideas should sell themselves, the fact is that the better and bolder the idea, the more it needs selling. This book contains powerful techniques to help you sell your ideas to those with approval power. You'll find tips from designers, writers, marketers and other creative professionals, along with meaty advice from selling and branding gurus. In no time, you'll be able to convince those who hold the purse strings that your ideas are worth pursuing and investing in.

Designers have a little known secret: Designing something is the easy part, getting others, specifically clients, to embrace that design is the real hard part. Harrison has put together dozens of tips that, if applied correctly, independently or in unison, will help you get those great design ideas approved.
--Armin Vit and Bryony Gomez-Palacio, authors of Graphic Design, Referenced

Sam Harrison is an in-demand speaker and popular author whose mission is to help people expand and express their creativity. He speaks from experience, having been on all sides of creative communications - agency and freelance, client and corporate, and, most recently, academic, speaking and coaching. During his years in product development, brand communications and creative services, Sam worked with such clients and associates as NFL, Major League Baseball, Hallmark, American Express, Merrill Lynch and Hasbro. The author of three previous books, Sam presents to conferences and companies throughout North America and beyond. He has also taught a variety of classes at Portfolio Center's graduate studies program. He has been a regular contributor to Fast Company, HOW Design Magazine, Idea Connections and many other blogs and publications. Sam can be found at www.zingzone.com

SKU	Unavailable
ISBN 13	9781600616693
ISBN 10	1600616690
Title	Ideaselling
Author	Sam Harrison
Condition	Unavailable
Binding Type	Paperback
Publisher	F&W Publications Inc
Year published	2010-05-12
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable