Ideology and the Image by Bill Nichols
To what degree, Nichols asks, does ideology inform images in films, advertising, and other media? Does the cinema or any other sign system liberate or manipulate us? How can we as spectators know when the media are subtly perpetuating a specific set of values? To address these issues, the author draws from a variety of approaches--Marxism, psycholanalysis, communication theory, semiotics, structuralism, the psychology of perception. Working with two interrelated theories--ideology and image-systems, and ideology and principles of textual criticism--Nichols shows how and why we make emotional investments in sign sytsems with an ideological context.
"Nichols employs current theories of narrative.. in a wide-ranging exploration of the various codes of cinematic representation... His work with the structure of documentary and ethnographic film is ... innovative." Library Journal "What makes this book so interesting is the care given to explaining theoretical principles... [Nichols's] textual analyses are useful models not only for film criticism, but for a more broadly contextual analysis of the relationship between art and ideology." Afterimage
Nichols, Bill: - Bill Nichols (Ph.D., UCLA) is Professor of Cinema at San Francisco State University. A leading (and founding) figure in the film studies community, Nichols is the editor of the seminal anthologies, Movies and Methods, Volumes 1 & 2 (1976; 1985) and the leading textbook in documentary film, Introduction to Documentary (2001). His other books include Ideology and the Image (1981), Representing Reality: Issues and Concepts in Documentary (1991), Blurred Boundaries: Questions of Meaning in Contemporary Culture (1995), and Maya Deren and the American Avant-Garde (ed., 2001).
| SKU | Unavailable |
| ISBN 13 | 9780253202567 |
| ISBN 10 | 0253202566 |
| Title | Ideology and the Image |
| Author | Bill Nichols |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Indiana University Press |
| Year published | 1981-10-22 |
| Number of pages | 334 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |