Igniting Customer Connections by Andrew Frawley

Igniting Customer Connections by Andrew Frawley

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Summary

A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace.

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Igniting Customer Connections by Andrew Frawley

A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace.

ANDY FRAWLEY is President of Epsilon, a global leader in creating customer connections that build brand and business equity. He has 30 years of marketing experience, including 25 years at the senior management level. He's also an in-demand subject matter expert on digital marketing, and his expertise has been sought by USA Today, The New York Times, and other leading publications.

SKU Unavailable
ISBN 13 9781118916704
ISBN 10 1118916700
Title Igniting Customer Connections
Author Andrew Frawley
Condition Unavailable
Binding Type Hardback
Publisher John Wiley & Sons Inc
Year published 2014-10-27
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.