Imagination Engineering by Paul Birch
"Recommended reading for those in enterprises of every kind." - Sir Colin Marshall Puts problem-solving and idea-generating techniques into a convenient, easy-to-remember framework. The roadmap from here to there for those times when you don't know where there is. Authors : Brian Clegg is a writer and corporate consultant. Paul Birch is an experienced writer. His career has included being British Airways corporate jester - a role developed to stimulate creativity within BA.
Educated at a public boarding school in Kent, Paul Birch achieved his school colours in rugby, athletics, swimming, shooting and, by his own admission, little else! Most of his business life was spent in advertising, as Creative Director and Copywriter for mainline advertising agencies at home and abroad, in South Africa, Saudi Arabia and London. Following his time in the advertising game, Paul then spent twelve years as a carer, mainly looking after people suffering from dementia. Married, with one son, and now retired, Paul lives happily with his wife in Letchworth Garden City, Hertforshire. Apart from writing, Paul enjoys reading, walking, trying to keep fit and, wherever possible, escaping to his sunshine villa in North Cyprus.
| SKU | Unavailable |
| ISBN 13 | 9780273620648 |
| ISBN 10 | 0273620649 |
| Title | Imagination Engineering |
| Author | Paul Birch |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 1996-09-03 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |