The Impact Equation by Chris Brogan
Shows that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. This volume gives you the tools to guarantee your message will be heard.
Their advice on the importance of being able to write to make a splash online is solid..when it comes to building a brand online Brogan and Smith have been there and done that. * The Financial Times *
Chris Brogan and Julien Smith are consultants and speakers who have worked with Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. They have been involved in online communities and blogging for more than fifteen years. Their first book, Trust Agents, was a New York Times bestseller.
| SKU | Unavailable |
| ISBN 13 | 9780670922406 |
| ISBN 10 | 0670922404 |
| Title | The Impact Equation |
| Author | Chris Brogan |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Penguin Books Ltd |
| Year published | 2013-08-01 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |