The Impact of Digitalization on Current Marketing Strategies by Luis Matosaslpez

  •
1 1

The Impact of Digitalization on Current Marketing Strategies by Luis Matosaslpez

Checking stock...
Checking stock...

Part of Marketing And Technology: New Horizons And Challenges Ser series

Summary

Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.

The feel-good place to buy books
  • Free US shipping over $15
  • Buying preloved emits 41% less CO2 than new
  • Millions of affordable books
  • Give your books a new home - sell them back to us!

The Impact of Digitalization on Current Marketing Strategies by Luis Matosaslpez

Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.

You might also like

Luis Matosas-López is an Associate Professor at Rey Juan Carlos University, Spain. He has published more than 30 articles and participated in more than 40 international congresses.

SKU Unavailable
ISBN 13 9781837536870
ISBN 10 1837536872
Title The Impact of Digitalization on Current Marketing Strategies
Author Luis Matosaslpez
Series Marketing And Technology: New Horizons And Challenges Ser
Condition Unavailable
Binding Type Hardback
Publisher Emerald Publishing Limited
Year published 2024-03-14
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Customers who bought this item also bought