Imperial persuaders by Anandi Ramamurthy

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Summary

This text traces the historically changing image of non-white people in British advertising during the colonial period. It reveals the historical and production context of many advertising icons and also develops a detailed textual analysis of the images.

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Imperial persuaders by Anandi Ramamurthy

The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.
Anandi Ramamurthy is Senior Lecturer in Film and Media Studies at the University of Central Lancashire
SKU Unavailable
ISBN 13 9780719063794
ISBN 10 0719063795
Title Imperial persuaders
Author Anandi Ramamurthy
Series Studies In Imperialism
Condition Unavailable
Binding Type Paperback
Publisher Manchester University Press
Year published 2003-08-21
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.