Impossible to Ignore: Creating Memorable Content to Influence Decisions
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Impossible to Ignore: Creating Memorable Content to Influence Decisions by Carmen Simon
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignoreusing the latest in brain science
Carmen Simon, PhD, is changing how the world communicates. A cognitive scientist, she has helped America’s most visible brands craft memorable messages by focusing on how the brain works. Carmen is the cofounder of Rexi Media, a presentation design and training company. She holds doctorates in both instructional technology and cognitive psychology, and is a recognized expert in presentation design, delivery, and audience engagement. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.
| SKU | Unavailable |
| ISBN 13 | 9781259584138 |
| ISBN 10 | 1259584135 |
| Title | Impossible to Ignore: Creating Memorable Content to Influence Decisions |
| Author | Carmen Simon |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education |
| Year published | 2016-05-16 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |