Improve Your Copywriting: Teach Yourself
Summary
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Improve Your Copywriting: Teach Yourself by Jonathan Gabay
Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ... and many more! Throughout the book you'll find quick tips and author insights summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Compulsory and compulsive reading* Jamie Dow, Brand Development Centre *
Plenty of nuggets and well worth keeping close to hand for inspiration * Institute of Direct Marketing *
Perfectly explains how copywriting works. * Daily Telegraph *
Plenty of nuggets and well worth keeping close to hand for inspiration * Institute of Direct Marketing *
Perfectly explains how copywriting works. * Daily Telegraph *
Jonathan Gabay has worked with some of the most prestigious coaching organisations in their fields, including the world's biggest marketing training body, and has mentored thousands of marketers.
During three decades in advertising and marketing he has held several creative directorships as well as Head of Copy positions at leading advertising agencies.
As a journalist he delivers insights behind brand related headlines for some the world's most trusted news organisations, including CNN, ITN, the BBC, SKY, Five News and many others.Major educational establishments and academic bodies recommend his books on business, marketing and copywriting.
| SKU | Unavailable |
| ISBN 13 | 9781444102956 |
| ISBN 10 | 1444102958 |
| Title | Improve Your Copywriting: Teach Yourself |
| Author | Jonathan Gabay |
| Series | Ty Business Skills |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Murray Press |
| Year published | 2010-01-29 |
| Number of pages | 368 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |