Impulse by David Lewis
Delving into the mysteries of the zombie brain that each of us possesses, he demonstrates how unconscious neurological processes underpin every aspect of our lives, from whether or not we find someone sexually attractive to how we resist (or give in to) temptation.
DR DAVID LEWIS is founder and Director of Research at the independent research consultancy Mindlab International. Dubbed the ‘father of neuromarketing’ for his pioneering studies analysing brain activity for research and commercial purposes, he currently specialises in non-invasive techniques for measuring human responses under real life conditions. He is the founding member of the Impulsivity Research Group (http://www.impulsive.me.uk/), which is dedicated to researching the psychology, neurology and genetics of impulsive behaviour.
| SKU | Unavailable |
| ISBN 13 | 9781847946867 |
| ISBN 10 | 1847946860 |
| Title | Impulse |
| Author | David Lewis |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cornerstone |
| Year published | 2014-01-16 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |