In Pursuit of the Common Good by Paul Newman

In Pursuit of the Common Good by Paul Newman

Shameless exploitation has never been more fun nor done more good for more people than when done by Newman's Own--the first green food company to use all-natural ingredients, and still the most successful.

It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at the traditional way the market operates. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. This picaresque saga is the inspiring story of how the two friends parlayed the joke into a multimillion-dollar company that gives all its profits to the less fortunate without spending money on galas, mailings, and other expensive outreaches. It also serves as a textbook for foundations and charitable organizations looking to do the most good they can with what they have.

Told in alternating voices, Newman and Hotchner have written a zany tale that is a business model for entrepreneurs, an inspirational book, and just plain delightful reading.

Newman, Paul: - Paul Newman is the tennis correspondent of The Independent. He has worked as a sports journalist for British national newspapers for more than 30 years. A graduate in French from the University of Southampton, he spent his first two years in journalism working on the Mirror Group Newspapers training scheme in Plymouth, where he was a reporter on the South Devon Times and Sunday Independent. After a spell as sports editor of the Barnet Press, he joined The Times as a sports sub-editor in 1981. He spent nine years at The Times, where he became assistant sports editor, before moving to The Independent, initially as deputy sports editor. He was sports editor of The Independent from 1991 to 2004. In 2004 Paul went back to writing as chief sports feature writer of The Independent. In 2006 he was appointed tennis correspondent. He is also a frequent contributor to i, the Evening Standard, wimbledon.com, and Tennishead magazine. Paul has been Co-President of the International Tennis Writers Association since 2011. He won the ATP Ron Bookman Media Excellence Award in 2012.

SKU	Unavailable
ISBN 13	9780767929974
ISBN 10	0767929977
Title	In Pursuit of the Common Good
Author	Paul Newman
Condition	Unavailable
Binding Type	Paperback
Publisher	Random House USA Inc
Year published	2008-08-12
Number of pages	272
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable