In Search of Stupidity

In Search of Stupidity by Merrill R Chapman

Includes new chapters and a "What have we learned?" analysis of all original chapters Offers practical advice on avoiding PR disaster. Includes a new foreword by Eric Sink

Merrill R. (Rick) Chapman is the author of the first edition of In Search of Stupidity. He has worked in the software industry since 1978 as a programmer, salesman, support representative, senior marketing manager, and consultant for many different companies, including WordStar (really MicroPro, but no one remembers the name of the company), Ashton-Tate, IBM, Inso, Novell, Bentley Systems, Berlitz, Hewlett-Packard, and Ziff-Davis. His first computer was a Trash One (you antiques out there know what that is), and he began his career writing software inventory management systems for beer and soda distributors in New York City. He is the author of The Product Marketing Handbook for Software, coauthor of the Software Industry and Information Association's U.S. Software Channel Marketing and Distribution Guide, and periodically writes articles about software and high-tech marketing for a variety of publications.

SKU	Unavailable
ISBN 13	9781590597217
ISBN 10	1590597214
Title	In Search of Stupidity
Author	Merrill R Chapman
Condition	Unavailable
Binding Type	Paperback
Publisher	APress
Year published	2006-09-26
Number of pages	408
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable