Indispensable by Joe Calloway

Name: Indispensable
Brand: WoB
SKU: 9780471703082
Price: 10.0 USD
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Summary

A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance.

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Indispensable by Joe Calloway

JOE CALLOWAY is a consultant on branding and competitive positioning whose client list reads like a Who's Who in businessfrom newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like BMW and American Express. He speaks frequently on business trends, and has been inducted into the International Speaker's Hall of Fame. He owns an award-winning restaurant in Nashville, Tennessee, where he lives with his wife, Annette, and daughter, Jess. He is also the author of Becoming a Category of One, from Wiley.

SKU	Unavailable
ISBN 13	9780471703082
ISBN 10	0471703087
Title	Indispensable
Author	Joe Calloway
Condition	Unavailable
Binding Type	Hardback
Publisher	John Wiley & Sons Inc
Year published	2005-05-24
Number of pages	240
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable

Indispensable by Joe Calloway

Summary

The feel-good place to buy books

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