The Individualized Corporation by Ghoshal Sumantra

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The Individualized Corporation by Ghoshal Sumantra

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Summary

A presentation of an argument for a new approach to business strategy which centres on corporate purpose and culture, not the industrial machine. The authors argue that the role of management should be recast, returning the core of business responsibility and contribution to the level of the individual.

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The Individualized Corporation by Ghoshal Sumantra

A ground-breaking book by two world class professors which argues the irresistible case for a new business strategy - one that is centred on corporate purpose and culture and not on the industrial machine. Using diverse and compelling examples THE INDIVIDUALIZED CORPORATION explains how business leaders must recast the role of managers - by transforming how they behave, not re-engineering what they do. It is above all concerned with revitalising corporate culture by recasting the role of management and returning the core of business's responsibility, participation and contribution to the level of the individual.

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SKU Unavailable
ISBN 13 9780712669818
ISBN 10 0712669817
Title The Individualized Corporation
Author Ghoshal Sumantra
Condition Unavailable
Binding Type Paperback
Publisher Cornerstone
Year published 2000-09-07
Number of pages 368
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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