Industry Genius by Stephen Andersen
This book presents the inventive genius behind technological breakthroughs by ten global companies including Alcoa, DaimlerChrysler, Honda, ST Micro and Visteon. Readers will gain understanding and insight into how cutting-edge technology is helping protect the climate and/or the ozone layer, while contributing to the company's bottom line. Each chapter chronicles the challenge and triumph of invention, introduces the engineers and executives who overcome conventional wisdom, and demonstrates the contribution these companies are making to environmental protection. In full colour and crammed with graphics to illustrate the creative process of technological breakthroughs, the book is accessible and informative. The genius of these ten companies will inspire the engineer, the policy-maker, the student, the environmentalist, the CEO and the investor alike.
There is a lot about the people behind the projects, and their determination to succeedThe book is very well produced. The presentation makes use of many excellent illustrations ... There is a great deal of useful background information, and the book is well annotated with footnotes. However it is read, this book gives fascinating insights into the product development process, and clearly displays that "genius" is at least 90% hard work and determination. - International Journal of Refrigeration 27 (2004)
Andersen, Stephen; Zaelke, Durwood
| SKU | Unavailable |
| ISBN 13 | 9781874719687 |
| ISBN 10 | 1874719683 |
| Title | Industry Genius |
| Author | Stephen Andersen |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2003-07-01 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |