Information Masters by John Mckean
. Less than five percent of the worlda s firms achieve the full potential of their customer relationship initiatives. The rest are caught in its paradox.
"A book that combines detailed technical and theoretical information, statistics and a fair degree of common--sense writing" ---- Winning Business, September 2000
John McKean is Executive Director of the Center for Information Based Competition, which advances the thinking on how firms in customer-intensive industries achieve competitive advantage from applying customer information. He is called on by the world's leading firms to guide them through the tumultuous process of transforming their information legacies into customer-based information competencies for the 21st century. He is frequently invited by the world's leading firms to spearhead global customer information forums. John McKean's real world customer information work is balanced with the academic rigors of guest lecturing at MIT Sloan Graduate School, postgraduate work at Harvard University, and a Master's degree in Business and an undergraduate degree in Economics. E-mail: informationmasters@att.net
| SKU | Unavailable |
| ISBN 13 | 9780471988014 |
| ISBN 10 | 0471988014 |
| Title | Information Masters |
| Author | John Mckean |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 1999-04-13 |
| Number of pages | 300 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |