The Inner Game of Selling by Ron Willingham

The Inner Game of Selling by Ron Willingham

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Summary

From the CEO and founder of one of the world's foremost sales training organization, this breakthrough guide reveals that selling is much more an issue of who you are than what you know - and why you sell is far more important than how.

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The Inner Game of Selling by Ron Willingham

With more than 1.5 million graduates in eighty nations worldwide, Ron Willingham of Integrity Systems, Inc., has built a client list that includes Johnson & Johnson, the American Red Cross, and IBM. The secret to his success lies in his approach: forget closing techniques or persuasive gimmicks - salespeople perform according to their inner beliefs about who they are and whether they deserve to achieve. In a proscriptive guide whose very title is a registered trademark, he shares effective tips on overcoming limiting beliefs and self-image issues to set new goals for sales success. Is selling just something you do to people, or is it something you do for them? Is it all about persuading and convincing or identifying and satisfying the needs people have? Based on his proven program, these crucial questions shape a message that has produced stunning results for major Fortune 500 companies. THE INNER GAME OF SELLING additionally shows salespeople how to: * Decide what they stand for * Develop stronger levels of self-confidence * Sell the way people want to buy * Create real value for people, rather than merely providing a product or service * Stand out in the crowd With an approach that replaces old and outdated concepts, Ron Willingham is revolutionizing the game of selling.
Ron Willingham is founder and CEO of Integrity Systems, Inc and the author of INTEGRITY SERVICE.
SKU Unavailable
ISBN 13 9781416534358
ISBN 10 1416534350
Title The Inner Game of Selling
Author Ron Willingham
Condition Unavailable
Binding Type Paperback
Publisher Simon & Schuster
Year published 2006-09-01
Number of pages 288
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.