Innovation and Entrepreneurship by John Bessant

Innovation and Entrepreneurship by John Bessant

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Summary

Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for those studying business and management but also engineering and science degrees with management courses.

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Innovation and Entrepreneurship by John Bessant

Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for those studying business and management but also engineering and science degrees with management courses. The book features contemporary applications such as services (public and private), innovation for sustainability, social entrepreneurship, innovation for development, and creating and capturing value from innovation and entrepreneurship. In this second edition, the authors develop an explicit process model of entrepreneurship with clearer links between innovation and entrepreneurship. The second edition also features an extensive collection of web-based materials, including: tools to support innovation and entrepreneurship, audio and video cases, solutions manual, testbank, additional case studies and image archive. An accompanying website is available at: www.iande.info
SKU Unavailable
ISBN 13 9780470711446
ISBN 10 0470711442
Title Innovation and Entrepreneurship
Author John Bessant
Condition Unavailable
Binding Type Paperback
Publisher John Wiley and Sons Ltd
Year published 2011-04-08
Number of pages 604
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.