The Innovation Code by Jeff Degraff
The Innovation CodeThe Creative Power of Constructive Conflict
Harmony is sublime in music but deadly to innovation. The only way to create new, hybrid solutions is to clash. Innovation happens when we bring people with contrasting perspectives and complementary areas of expertise together in one room. We innovate best with people who challenge us, not people who agree with us. It sounds like a recipe for chaos and confusion. But in The Innovation Code, Jeff DeGraff, dubbed the Dean of Innovation, and Staney DeGraff introduce a simple framework to explain the ways different kinds of thinkers and leaders can create constructive conflict in any organization. This positive tension produces ingenious solutions that go far beyond the best of both worlds. Drawing on their work with nearly half of the Fortune 500 companies, the DeGraffs help you harness the creative energy that arises from opposing viewpoints. They identify four contrasting styles of innovator--the Artist, the Engineer, the Athlete, and the Sage--and include exercises and assessments for building, managing, and embracing the dynamic discord of a team that contains all four. You can also figure out where you fit on the continuum of innovator archetypes. Using vivid examples, The Innovation Code offers four steps to normalize conflict and channel it to develop something completely new. By following these simple steps, you will get breakthrough innovations that are both good for you and your customers. This is a rigorous but highly accessible guide for achieving breakthrough solutions by utilizing the full--and seemingly contradictory--spectrum of innovative thinking.
Jeff DeGraff is both an advisor to Fortune 500 companies and a professor at the Ross School of Business at the University of Michigan. His simultaneously creative and pragmatic approach to making innovation happen has led clients and colleagues to dub him the Dean of Innovation. He has written several books, including Creativity at Work, Leading Innovation, Innovation You, and, most recently, Making Stone Soup. His thoughts on innovation are covered by Inc., Fortune, and Psychology Today to name a few. He has a regular segment on public radio called The Next Idea. Staney DeGraff is the CEO of Innovatrium Institute for Innovation, a laboratory and consulting firm with multiple locations. Her research is focused on quantifying the commercial and social value of innovation. She has an MBA and an MS in computer science and engineering from the University of Michigan.
| SKU | Unavailable |
| ISBN 13 | 9781523084760 |
| ISBN 10 | 1523084766 |
| Title | The Innovation Code |
| Author | Jeff Degraff |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Berrett-Koehler Publishers |
| Year published | 2017-08-07 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |