Innovation Management by Allan Afuah

Innovation Management by Allan Afuah

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Summary

Provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature. Designed to meet the number of courses, this book covers innovation management as its core theme.

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Innovation Management by Allan Afuah

Provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature. Designed to meet the number of courses, this book covers innovation management as its core theme.
SKU Unavailable
ISBN 13 9780195142303
ISBN 10 0195142306
Title Innovation Management
Author Allan Afuah
Condition Unavailable
Binding Type Hardback
Publisher Oxford University Press
Year published 2003-05-29
Number of pages 400
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.