Innovation Management by Keith Goffin

Innovation Management by Keith Goffin

Innovation Management provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is an excellent resource for students and managers alike.

This is without doubt one of the most comprehensive books in the area of innovation and innovation management that I have come acrossIt is an invaluable resource for students and managers alike. The best part is that it has many cases and insights from all over the world to bring innovation alive and show how it has been successfully achieved in practice. * Massimo Garbuio, Senior Lecturer in Entrepreneurship, University of Sydney Business School, Australia *
With accessing and applying external and collaborative innovation high on the agenda of most technology-driven organisations, this revised edition is a timely update. A hands-on and practical companion, built on a solid platform of research and tried and tested experience, it provides students, teachers and practitioners an in-depth guide to the complexities of innovation management that I thoroughly endorse. * Mark Farmery, Senior Business Development Manager, Karolinska Institutet Innovations AB, Sweden *
The book provides both the academic rigour and the practical application demanded by my postgraduate students. It is imminently accessible because it is so well structured. I hold the authors in very high regard and commend them for yet again providing a high quality learning tool. * Professor Chris van der Hoven, Strategy & Innovation lecturer and Academic Director, Wits Business School, University of Witwatersrand, South Africa *

KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management in the UK. Keith worked for fourteen years in the medical electronics industry and regularly acts as an innovation management consultant to companies including: Agilent Technologies, Altro, Bosch, Morgan Advanced Materials, Mölnlycke Health Care, Philips, Reckitt-Benckiser, Roche, Sanofi, Sony, Ludwig Svensson, and Welding Alloys.

RICK MITCHELL is Visiting Professor of Innovation Management at Cranfield School of Management and RAE Visiting Professor of Innovation in the Engineering Department at Cambridge University. Rick has over thirty years of industry experience, including ten years as Group Technical and Quality Director for Domino Printing Sciences plc.

SKU	Unavailable
ISBN 13	9781137373434
ISBN 10	1137373431
Title	Innovation Management
Author	Keith Goffin
Condition	Unavailable
Binding Type	Paperback
Publisher	Bloomsbury Publishing PLC
Year published	2016-11-04
Number of pages	448
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.