Innovation Management by Rick Mitchell
Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations through more than sixty international case examples, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in both service and manufacturing companies.
KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management in the UK. Keith worked for fourteen years in the medical electronics industry and regularly acts as an innovation management consultant to companies including: Agilent Technologies, Altro, Bosch, Morgan Advanced Materials, Mü¾¦˜¼lnlycke Health Care, Philips, Reckitt-Benckiser, Roche, Sanofi, Sony, Ludwig Svensson, and Welding Alloys. RICK MITCHELL is Visiting Professor of Innovation Management at Cranfield School of Management and RAE Visiting Professor of Innovation in the Engineering Department at Cambridge University. Rick has over thirty years of industry experience, including ten years as Group Technical and Quality Director for Domino Printing Sciences plc.
| SKU | Unavailable |
| ISBN 13 | 9781403912602 |
| ISBN 10 | 1403912602 |
| Title | Innovation Management |
| Author | Rick Mitchell |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Palgrave USA |
| Year published | 2005-09-01 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |