Innovative Marketing Communications by Guy Masterman

Innovative Marketing Communications by Guy Masterman

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

The introductory pages outline what the book is about and provides a synopsis of the coming chaptersAn exemplary beginning, it gives a really clear and concise indication of what the reader could expect from the text.-Paul Weeks, Southern Cross University, Australia

Currently the Head of Sport at Sheffield Hallam University. Guy was Assistant Professor at the Sports Management Tisch Center for Hospitality, Tourism & Sports Management at New York University.

SKU	Unavailable
ISBN 13	9780750663618
ISBN 10	0750663618
Title	Innovative Marketing Communications
Author	Guy Masterman
Series	Events Management
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2005-10-03
Number of pages	344
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.