Inspired: How To Create Products Customers Love by Marty Cagan

Inspired: How To Create Products Customers Love by Marty Cagan

It is to demonstrate the enormous potential of the experimental method in economics by providing examples of how experimental economics can shed important new light on key issues of vital economic significance. The subject matter covers several areas of economics and demonstrates why and how experimental methodology can provide new insight. It should prove invaluable to all economists, but perhaps particularly those who are as yet unexposed to this particular methodology.
The most active experimental economists contributed to this volume: Besides the editor of this volume there are to mention P. Bohm, P. Burrows and G. Loomes, G.W. Harrison, S.S. Lim, E.C. Prescott and S. Sunder, A.E. Roth, P. Sbriglia.

MARTY CAGAN, widely recognized as the primary thought leader for technology product management, is the founder of the Silicon Valley Product Group (SVPG). He served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.

SKU	Unavailable
ISBN 13	9780981690407
ISBN 10	0981690408
Title	Inspired: How To Create Products Customers Love
Author	Marty Cagan
Condition	Unavailable
Binding Type	Hardback
Publisher	Svpg Press
Year published	2008-01-01
Number of pages	242
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.