Integrated Advertising, Promotion, and Marketing Communications by Kenneth E Clow

Integrated Advertising, Promotion, and Marketing Communications by Kenneth E Clow

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. This text takes a broader approach than Advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.

Clow, Kenneth E.: -

Dr. Kenneth E. Clow is a professor of Marketing in the College of Business Administration at the University of Louisiana at Monroe. Previously, he served as the Dean for the University of North Carolina at Pembroke and as the MBA Director at Pittsburg State University. He obtained his PhD from the University of Arkansas in 1992. Dr. Clow has published over 220 articles in academic journals and proceedings and has written a number of books, including Integrated Advertising, Promotions, and Marketing Communications, 6th edition, Essentials of Marketing, 4th edition, Sports Marketing, and Marketing Management. His articles appear in journals such as Journal of Business Research, The Journal of Marketing Management, the Journal of Services Marketing, the Journal of Contemporary Business Issues, the Journal of Restaurant and Foodservices Marketing, Journal of Professional Services Marketing, Services Marketing Quarterly and The Journal of Hospitality and Leisure Marketing.

SKU	Unavailable
ISBN 13	9780130175786
ISBN 10	0130175781
Title	Integrated Advertising, Promotion, and Marketing Communications
Author	Kenneth E Clow
Condition	Unavailable
Binding Type	Hardback
Publisher	Pearson Education (US)
Year published	2001-09-07
Number of pages	638
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.