Integrated Marketing Communications by Ian Linton

Integrated Marketing Communications by Ian Linton

This study describes an integrated approach to marketing which ensures a single, powerful communications strategy supporting developments across all critical marketing activities. The text shows how consistent messages and visual standards strengthen the corporate image and provide better value for money. It aims to: identify the areas where integrated marketing communciations are essential to achieving key objectives; assess opportunities for improving lines of communication; identify key tasks and critical areas; and allocate the right level of resources.

Ian Linton is a professional writer with over 20 years' experience of marketing and marketing communications programmes for global technology clients including AT&T, IBM, ICL, Cisco, HP, Dell, NEC, McAfee, HP, Worldpay, Siemens and Mercury as well as a wide range of other organisations in the business-to-business sector. These companies are recognised for demonstrating best practice in marketing, and readers will be able to draw on the author's insight into their success. Ian is the author of 22 published business books, mainly on continuing professional development in marketing and customer service. Ian Linton's books are practical action guides, rather than academic in treatment, written in a style that is accessible to non-specialists, as well as marketing professionals.

SKU	Unavailable
ISBN 13	9780750619387
ISBN 10	0750619384
Title	Integrated Marketing Communications
Author	Ian Linton
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	1995-01-16
Number of pages	136
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.