Integrated Marketing Communications + CD by David Pickton

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Integrated Marketing Communications + CD by David Pickton

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Summary

'Integrated Marketing Communications', second edition, takes into account all aspects and elements of marketing communications. David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit. Each model is clearly displayed graphically.

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Integrated Marketing Communications + CD by David Pickton

'Integrated Marketing Communications', second edition, takes into account all aspects and elements of marketing communications. David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit. Each model is clearly displayed graphically.

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SKU Unavailable
ISBN 13 9780273676454
ISBN 10 0273676458
Title Integrated Marketing Communications + CD
Author David Pickton
Condition Unavailable
Binding Type Mixed media product
Publisher Pearson Education Limited
Year published 2004-09-29
Number of pages 800
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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