Integrity is All You've Got by Karl Eller
An advertising hall-of-famer and business legend reveals the secrets of his success. Best known for conceiving the idea of outdoor advertising, Karl Eller embodies the spirit of American entrepreneurship at its finest. "Integrity Is All You've Got" is the chronicle of a singular life in business and all its "chills, thrills, deals, risks, gambles, crash landings, and miraculous recoveries." the readers get: a first behind-the-scenes look at the life of a business legend; powerful lessons that managers and entrepreneurs can apply; Eller's guiding principles for racking up successes; and recovering from "crash landings" that center on the critical importance of integrity.
Karl Eller (Tucson, AZ) is chairman and CEO of The Eller Company. Over the course of his more than 50 years in business, he founded several highly successful businesses and served as president and CEO of Columbia Pictures Communications and the chairman and CEO of Clear Channel Outdoor. An alumnus of the University of Arizona as well as a philanthropist, the Eller College of Management is named after him. He was recently inducted into the Advertising Hall of Fame.
| SKU | Unavailable |
| ISBN 13 | 9780071448789 |
| ISBN 10 | 0071448780 |
| Title | Integrity is All You've Got |
| Author | Karl Eller |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2005-02-16 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |