Intellectual Property Revolution by Shireen Smith

Intellectual Property Revolution by Shireen Smith

We're undergoing a quiet revolution. The new currency in our digital economy is information, ideas, know-how, brands, systems and data. Whether you're starting a new business, building a brand identity or launching a new product or service, you're also creating intellectual property. Do it right and the intangible assets you create could be worth more than the products or services themselves. Do it wrong and you could miss vital opportunities, have your true value stolen or find yourself on the wrong side of an intellectual property dispute. Shireen Smith brings her years of experience as an IP lawyer with specialist knowledge of the digital playing field to highlight the new threats and opportunities of IP in today's global marketplace. Combining comprehensive coverage of all areas relating to IP with real case studies of IP in action, this book will enable you to. 1. Implement your ideas and unlock their full commercial potential; 2. Bullet-proof your brand and protect your best ideas; 3. Identify your most valuable intellectual property assets; 4. Harness IP to create scarcity and drive up business value; 5. Innovate and stay ahead in your industry; 6. Avoid accidentally infringing the rights of others

SKU	Unavailable
ISBN 13	9781781331583
ISBN 10	1781331588
Title	Intellectual Property Revolution
Author	Shireen Smith
Condition	Unavailable
Binding Type	Paperback
Publisher	Rethink Press
Year published	2015-09-16
Number of pages	212
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.