International Business by Alan M Rugman
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies and emerging markets. By integrating analysis of the competitive environment and the internal resources of the firm this book provides a strategic view of international business. The text will be invaluable for anyone studying international business as part of a degree programme and aiming to attain a confident and thorough understanding of the subject.
"This excellent text provides a focused, comprehensive and relevant coverage of contemporary international businessTheory and practice are combined, making a highly readable text, and its wealth of case material make it a text that students should find both stimulating and challenging." "Jean Barclay, "Sheffield"Hallam"University" "Professor Rugman brings his diverse and knowledgeable background to this highly successful textbook, making it the most practical, interesting and current international business management text available." "Marcel Kohler, "University"of "KwaZulu-Natal" " "The book is well written, richly illustrated with real-life cases and gives an excellent overview of the field. The many examples are a good help in understanding the theories presented. The fourth edition particularly addresses a number of topics that are often overlooked, or underestimated, in other international business publications." "Dr Matthijs Wolters, Vrije Universiteit "Amsterdam"
| SKU | Unavailable |
| ISBN 13 | 9780273701743 |
| ISBN 10 | 0273701746 |
| Title | International Business |
| Author | Alan M Rugman |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2005-12-22 |
| Number of pages | 704 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |