International Business by Alan M Rugman
A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.Alan Rugman is Professor and L. Leslie Waters Chair in International Business at Indiana University, and Professor of International Business at Reading University.
Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at University of Warwick.
| SKU | Unavailable |
| ISBN 13 | 9780273716549 |
| ISBN 10 | 0273716549 |
| Title | International Business |
| Author | Alan M Rugman |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2008-12-09 |
| Number of pages | 752 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |