International Business by Alan M Rugman
International Business provides students with a comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.Alan M. Rugmanis Professor of International Business and Head of the International Business and Strategy Group at the Henley Business School, University of Reading.
Simon Collinsonis Professor of International Business and Innovation at the Henley Business School, University of Reading.
| SKU | Unavailable |
| ISBN 13 | 9780273760979 |
| ISBN 10 | 0273760971 |
| Title | International Business |
| Author | Alan M Rugman |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2012-05-10 |
| Number of pages | 800 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |