International Business by Debra Johnson
With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization and its impact on international business. By doing so, it is entirely unlike other books on the subject. International Business addresses subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical. Case-studies include: · aiding the globalization of SMEs: the OECD's Bologna Charter · China and the WTO · the pharmaceutical industry and the developing world · RUGMARK: social labelling in action · the Argentinian financial crisis ·environmental profile of Matsushita Electrical Industrial Company.
'The focus of this book is on multinational enterprises (MNEs) and how they contribute to the increasing economic interdependence (or "globalization") of the worldJohnson and Turner balance their strong European examples with broader use of relevant theory. They explore the newer issue of corporate and social responsibility, greening the MNE, and the regionalization of international business strategy.' Alan M. Rugman 'A highly readable text that provides a comprehensive guide to the intriguing complexities of international business.' Dr John Ellis, Bournemouth Business School
Turner, C.: - C. Turner's 25-year career in foreign affairs included postings in the Far East, South Asia, and Europe. Before serving in the government, he conducted anthropological fieldwork in Asia, Oceania, and North America.
| SKU | Unavailable |
| ISBN 13 | 9780415248907 |
| ISBN 10 | 0415248906 |
| Title | International Business |
| Author | Debra Johnson |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2003-05-22 |
| Number of pages | 368 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |