International Business by Janet Morrison
Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current challenges facing international businesses.
'Janet Morrison's widely respected writing and clarity of organisation are evident once again in this excellent bookWith just the right depth and breadth, the text will serve as a superb core textbook for undergraduates or as the perfect primer at post-graduate level. The well-placed country focus boxes, case studies and supplemental materials are crafted for developing further critical understanding at a variety of levels. This is a beautifully written, comprehensive expedition into the complex subject of international business.' - Jennifer Lane Lee, University of Liverpool, UK 'International Business by Janet Morrison is certainly an outstanding text in international management education. It has a strong and comprehensive profile in its integration of theory and practice. Further, its detailed analysis of CSR practices differentiates this book and contributes to the field of international business.' - Jens Gamelgaard, Copenhagen Business School, Denmark 'International business is a complex field and hard to grasp. This book gives an excellent overview and is a 'must-read' for every student in the subject.' - Henk W Volberda, Rotterdam School of Management, Netherlands 'This text fulfils the need for broader awareness of the international dimension of enterprises competing and managing in the global economy. That so much of the book consists of active learning features is remarkable: the wealth of examples covers business issues that are typically international, very much like our student intake.' - Etienne Bresch, London Metropolitan Business School, UK
JANET MORRISON is former senior lecturer in strategic and international management at the Sunderland University Business School, UK, where she was a programme leader for undergraduate and postgraduate international management degrees, as well as research coordinator. She is also author of the textbook The International Business Environment, published by Palgrave Macmillan.
| SKU | Unavailable |
| ISBN 13 | 9781403945631 |
| ISBN 10 | 1403945632 |
| Title | International Business |
| Author | Janet Morrison |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2008-11-24 |
| Number of pages | 608 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |