International Business by Michael R Czinkota

International Business by Michael R Czinkota

This text is an unbound, binder-ready edition. International Business, 8th edition enables students to become better, more successful participants in the global business place. The internationally cited author team of Czinkota, Ronkainen, and Moffet balance conceptual understanding and knowledge of day-to-day realities. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small-and medium-sized firms, and social responsibility. This new edition is even more global and user-friendly. Now organized into five parts, students can more clearly make connections between introductory material, the international environment, marketing, and financial considerations in the international marketplace. A truly global presentation draws on worldwide examples, trends, and data, and includes an exemplary case selection based on firms from around the world, from Vietnam and Russia, to Iceland and Turkey. With this new Wiley edition of International Business, students will better understand the intricacies of international marketplace, and be better versed in theory, policy, and strategic aspects of global economy.

Dr Svetla Marinova joined Birmingham Business School in 2001. (University of Birmingham) She has previously held academic positions at Copenhagen Business School, The University of Groningen and the University of Gloucestershire teaching marketing and international business subjects. Her research interests are in International Marketing and international Business.

Marin Marinov is Professor of International Business and Management at the University of Gloucestershire.

Michael Czinkota is an Associate Professor at the McDonough School of Business at Georgetown University. He specializes in Marketing and International Business Strategy and has consulted with companies such as AT&T, IBM, General Electrics and Nestle. Professor Czinkota has been listed as one of the three most productive contributors to International Business Research in the Journal of International Business Studies.

Ilkka Ronkainen is an Associate Professor at the McDonough School of Business at Georgetown University. He specializes in Marketing and International Business and has spoken on global business at IBM and at the Helsinki School of Economics, Finland.

Michael Moffett is an Associate Professor of Finance at Thunderbird, The Garvin School of International Management.

SKU	Unavailable
ISBN 13	9780470530658
ISBN 10	0470530650
Title	International Business
Author	Michael Czinkota
Condition	Unavailable
Binding Type	Hardback
Publisher	John Wiley and Sons Ltd
Year published	2011-10-24
Number of pages	746
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.