International Business by Roger Bennett
International business is a wide-ranging subject which incorporates theories, concepts and practices from a large number of academic fields. Accordingly this book collects together into a single volume all the relevant essential topics, presenting them in a clear, concise and informative way. The second edition is enhanced with material on national images and their impact on customer behaviour, internationalisation and the Upsalla model, relocation decisions, international relationship marketing, networking, environmental policies of multinationals, SMEs and international business, regional corporate strategies, the Far East situation and EU enlargement .| SKU | Unavailable |
| ISBN 13 | 9780273634294 |
| ISBN 10 | 0273634291 |
| Title | International Business |
| Author | Roger Bennett |
| Series | Frameworks Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 1999-01-21 |
| Number of pages | 416 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |