International Business by Stuart Wall

International Business by Stuart Wall

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International Business by Stuart Wall

We live in a global economy in which over one quarter of the world’s recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi.   This book provides a clear and concise introduction to this most interdisciplinary of subjects, explaining in straightforward language the economic and financial underpinnings of international business, and the more subtle organisational and cultural issues increasingly crucial to business success. The managerial challenges which face organisations of all types and sizes, no matter where they are located, are reviewed and explored.
SKU Unavailable
ISBN 13 9781292016689
ISBN 10 129201668X
Title International Business
Author Stuart Wall
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2015-04-16
Number of pages 416
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.